The Digital Charity is written for comms managers, trustees and fundraisers in small-medium sized non-profit organisations. The book describes the process for putting together an effective website, and helps you to make the best decisions to confidently grow your digital impact.
- Building the case – how to get senior buy-in for new digital projects
- Deciding whether to re-brand – why is identity important, and is it time for refresh?
- Planning your project – how to articulate your needs and communicate them with suppliers
- Choosing a CMS – how to decide which platform is right for you, and how to find a supplier
- Producing effective content – why good content is paramount, and how you can create it
- Optimising for search engines – how to strengthen your website in search engines like Google
- Joining the online conversation – how to source the right online communities and use social media effectively
- Defining personas – how to identify your core audience and create content that speaks directly to them
- Being inclusive – how to ensure that your digital services are accessible to those with disabilities and varying needs
- Leveraging integrations – how to make the most of third-party tools
- Integrating a CRM – how to integrate a CRM and ensure its adoption in your team
- Managing your project – how to deal with conflict, feedback and unexpected occurrences
- Generating income online – how to work toward sustainability and become less reliant on grant funding
- Measuring your ROI – how to set goals and measure your KPIs effectively
- Learning from others – hear from others working on projects in the third sector
- Staying active – how to capitalise on your new website so it continues working for you after launch
- Putting this into practice – how to avoid overwhelm and steadily grow your confidence in using digital technology.
The title “The Digital Charity” says it all – digital isn’t about the technology: it’s about the charity and how to maximise its life-changing impact through communication, services and connecting people.
– Howard Lake, UK Fundraising